Trying to find appropriate witty subject line...

[40cakes]

Birth Control Pill promoted with Trashcan Babies
We've all heard the horror stories of young girls or women, overwhelmed by the thought of giving birth, who've chosen, instead, to dump their baby in the nearest bathroom stall or trashcan. Drug company Schering has co-opted the horror and turned it into an ad campaign for its birth control pill. The ad is an outdoor installation in the form of trashcans - placed near universities in Bankok - with motion sensors that, upon sensing the motion of a passerby, deliver the sound of a baby crying. Once the top of the trashcan is opened, the passerby is presented with Schering's message. OgilvyOne did the work. Hmm. We're not sure whether to say, "Damn, that's great advertising" or "That's disgusting. What the hell were you thinking?" See additional images here.

Comments

[nothingjerk.livejournal.com]

I think its genius and puts a persepctive on birthcontrol that alot of people dont consider till its too late.

When I first read this all I could picture was advertisments with Garbage Pail Kids like "Premey Pauline" and "Back Alley Abby" I think that makes me a little more disturbed than the Ad people that came up with it.

[jaina.livejournal.com]

It's probably not the reaction they were looking for, but my first response was "BWAHAHAHAHA!"

[decembermalice.livejournal.com]

My first thought was that people would FREAK if those were in America.