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40cakesDear Multimedia Companies who think the innernetz are evil:
Sometimes bad is good, but in this case it could have even been better. Britney Spears' awful performance on the MTV Video Music Awards drove MTV.com to new heights. The site registered 4.7 million unique visitors on Monday, two million more than the daily record of 2.6 MM uniques set the day before. A total of 17.4 million streams were generated via MTV.com on Monday, and another 4 million views occurred using MTV's syndicated video player, as word spread about the train wreck. What's ironic about MTV's success is that it is actually costing the company money instead of making it money. MTV ordered YouTube to pull the performance from its site. Instead, many are finding it via a "sponsored link" on Google. (According to Google Trends, "Britney Spears VMA video" ranked as the #22 most popular search on Monday). Had MTV participated in YouTube's commercial video program, Google would have paid the network half the revenue it generated from ads embedded with the clip.
Oops.
Sometimes bad is good, but in this case it could have even been better. Britney Spears' awful performance on the MTV Video Music Awards drove MTV.com to new heights. The site registered 4.7 million unique visitors on Monday, two million more than the daily record of 2.6 MM uniques set the day before. A total of 17.4 million streams were generated via MTV.com on Monday, and another 4 million views occurred using MTV's syndicated video player, as word spread about the train wreck. What's ironic about MTV's success is that it is actually costing the company money instead of making it money. MTV ordered YouTube to pull the performance from its site. Instead, many are finding it via a "sponsored link" on Google. (According to Google Trends, "Britney Spears VMA video" ranked as the #22 most popular search on Monday). Had MTV participated in YouTube's commercial video program, Google would have paid the network half the revenue it generated from ads embedded with the clip.
Oops.
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no subject
Date: 2007-09-12 01:55 pm (UTC)foh realz?